Marketing

Scouting needs to be highly visible across Victoria so people can see the positive impact that Scouting has in our local communities.

It is also a great way to welcome new members – both youth members and adult volunteer Leaders.  It also helps get supporters on-board.

The Scouts Victoria marketing team is here to help, so that every Group and District can be pro-active in sharing their own good news.

The marketing team are also responsible for managing this website, our social media pages (Facebook, Instagram, Twitter), the weekly newsletter 'Be Informed' (sent to all adult members and Rovers) and our bi-monthly publication, Australian Scout Magazine.

For any enquiries contact marketing@scoutsvictoria.com.au

There are a wide range of people you might want to speak to about Scouting and your Group. How you connect with them might vary.

  • Prospective members (Social Media, leaflets, posters, appearances)
  • Parents (School newsletters, open days, newspapers)
  • Politicians, councils (Letters, invitations, events)
  • Schools (Letters and calls to Principals)
  • Media (Press releases, calls to journalists)
  • Former members who are now parents
  • Local community members

The below information will direct you to the resources you need to help connect with your audiences.

Branding

Branding

It’s important that when producing any comms material that you remain consistent with the Brand Guidelines and use approved logos and materials.

The public can be easily confused if you use old or stylised logos- if they see one logo in an online ad, and another when they drive past your hall, there’s a likelihood that they won’t make the connection.

  • Do not misuse branding. It’s important that we remain consistent.
  • Read the Brand Guidelines before using branding. It tells you about the best way to use the logo.
  • You’ll also find Logos, gumtree patterns, fonts, templates for letterhead, PowerPoint, certificates, and artwork for Peak Award promotion in our Branding Kit.
  • If you’re ever unsure, contact marketing@scoutsvictoria.com.au

Remember to read the Brand Guidelines for details on how to use these items.

More detail on branding is available in the Branding and Design Assets fact sheet.

State Marketing Campaigns

At various times during the year, Scouts Victoria will run marketing campaigns targeting the general public for recruitment of new youth members and adult Leaders.

You’ll hear about upcoming campaigns in the weekly Be Informed newsletter. Our campaigns can include radio ads, commercials, and online video ads (on YouTube and Facebook).

You can find supporting resources for our State campaigns in Group marketing resources.

They include images and text you can share on your social media accounts that tie into our campaigns. Here’s an example of the tiles we have available.

Signage

If you would like to update your hall signage, see ideas and prices on the Selby’s order form here.

If you would like something custom for your hall, please email marketing@scoutsvictoria.com.au. 

Please note, you are welcome to order your signage from any supplier. Email marketing@scoutsvictoria.com.au for the correct artwork or for design assistance.

You can also check out our Branding and Design Fact sheet that includes signage.

 

Group Communications

There are many things that your Group can do to keep your parents engaged in your program and inform other audiences of the types of activities your youth are enjoying.

It’s a great idea to put together a term newsletter:

  • Include highlights of the upcoming term programs from each Unit Council.
  • The Unit Council from each Section should provide wrap up of the last term.
  • Send to all parents, as well as the local council, MPs and school principals.
  • Put it online, on your Group’s Facebook page and on your website.

It’s worthwhile to assign a member of your Group team to manage Communications.

Websites

Maintaining a website for your Group can be cost effective and efficient, and the technology is usually quite user-friendly. You don’t need to be a web developer or online expert.

Websites are a great way to showcase your Group to the community and an excellent recruitment tool, easily found in Google searches. They can help in promoting events with all the necessary details for attendees.

It's important that you have a dedicated team for updates to your site. It’s also important that more than one person has access to the administration, and when registering domains ensure you use your gl.yourgroup@scoutsvictoria.com.au email address - so that renewal messages are never missed.

The Fact Sheet on Digital Communications has more information.

Social Media

Facebook is a great way to communicate publicly about your Scout community or privately to your members. You might create a public Facebook Page that promotes to the public, and a private Facebook Group for messaging parents and families.

A few things to consider about the content you might post on Facebook:

  • Ensure every post has an image – a photo or video file – to catch attention for your message.
  • For captions only use first names; not surnames (especially for youth members).
  • Don’t infringe copyright - only upload videos or images you are permitted to use.
  • We promote Scouting as a youth organization, and avoid photos which show only adults.
  • All visual and copy content must be consistent with Scouting’s Code of Conduct.
  • Ensure your Facebook Group or Page has more than one admin in case of personnel changes.

We have more tips available in the Fact Sheet on Digital Communication

Your Hall

Hall’s are our best advertisement to the public. Your hall works 24 hours a day grabbing attention. So we need to make sure your signage is up to date!

For hall signage, Groups deal directly with our supplier, Selbys. You can access the order form.

If you need a custom design, please contact us via hallsignage@scoutsvictoria.com.au.

The Marketing team periodically calls out for orders of update stickers required if there are changes to the meeting times displayed on the boards. These are advertised in Be Informed.

Group Visibility

Stalls at school fetes, local markets and over community events can provide invaluable exposure for your Group. The Marketing Team can help you order display materials useful for promotion:

  • Marquees
  • Teardrop banners
  • Pull up banners

We can also provide artwork and ordering of signage for the sides of your Group’s vehicles or trailers. 

The State Marketing team can create custom advertising materials for

  • Posters
  • Flyers
  • Auction boards
  • Mail drops

Speak to your local real estate agent about a sponsorship that could include a permanent Auction Board for the front of your Hall grounds. This one is eye catching and hard to miss.

Check out our Guide to Local Marketing for Groups and Districts for more ideas

 

Community Relationships

It’s important to foster a good relationship with your local Schools. Advertise in school newsletter, making it school specific. Keep Principals informed about their students when they achieve Peak Awards or take part in epic hikes.

It’s a great idea to be in contact with your local councilors and MPs. They love getting involved in something as positive as Scouting, and they’re a strong tool for funding. Keep informed of Group activities, invite them to events like ARAPs and award ceremonies, and ensure they receive your newsletters.

We have more info in our Fact Sheet on Local Marketing for Groups and Districts

How we can help!

The State Marketing team can help you by providing artwork for:

  • Posters
  • Flyers
  • Auction Boards
  • Social media
  • Mail drops

We can also provide advice with:

  • Social media
  • Websites
  • Newsletter content and design

We can organise the loan of display materials like pull up banners, tear drop banners and marquees which are all available to hire from the State Q-Store.

  • School newsletters
  • Marquees
  • Hall signage
  • Badge design

And we can provide printed promotional materials:

  • Posters
  • Brochures
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Marketing Enquiries

Got a question for Marketing? Shoot us a message here!

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