Marketing

Branding

View our Branding Kit here

It’s important that when producing any comms material that you remain consistent with the Brand Guidelines and use approved logos and materials.

The public can be easily confused if you use old or stylised logos; if they see one logo in an online ad, and another when they drive past your hall, there’s a likelihood that they won’t make the connection.

Our Branding Kit is available to use and can be shared with Leaders and others for their reference. It includes various formats of the following:

• The Brand Guidelines – please read this before using the logos and Gumtree Graphics, to make sure you use them correctly.
• The Scouts Victoria logo in vertical and horizontal layouts in CMYK, RGB, PMS, 6 colour and 11 colour versions.
• The Scouts Victoria Gumtree Graphic, to be used in conjunction with the logo.
• The Section logos and Gumtree Graphics in various formats.
• Templates for business cards, letterhead, certificates and PowerPoint for local adaptation.
• The branding font – Nunito Sans, which will need to be loaded onto your computer to use the templates. To install fonts, watch the Windows tutorial here, or Mac tutorial here.
• Award badge artwork for the Joey Scout, Grey Wolf, Scout Medallion, Queen’s Scout and Baden-Powell Awards in various formats.
• Scouts Australia logos and Gumtree Graphic, and the World Scout logo are available for use for non-commercial purposes.

Do not misuse branding! It’s important that we remain consistent. If you’re ever unsure, contact marketing@scoutsvictoria.com.au

At various times during the year, Scouts Victoria will run marketing campaigns targeting the general public for recruitment of new youth members and adult Leaders.

You’ll hear about upcoming campaigns in the weekly Be Informed newsletter. Our campaigns can include radio ads, commercials, and online video ads (on YouTube and Facebook).

You can find supporting resources for our State campaigns in Group marketing resources.

They include images and text you can share on your social media accounts that tie into our campaigns. Here’s an example of the tiles we have available.

Hall’s are our best advertisement to the public. Your hall works 24 hours a day grabbing attention. So we need to make sure your signage is up to date!

If you would like to update your hall signage, see ideas and prices on the Selby’s order form here. You can order directly from Selby's, or if you want something custom for your hall, please email marketing@scoutsvictoria.com.au. 

Please note, you are welcome to order your signage from any supplier. Email marketing@scoutsvictoria.com.au for the correct artwork or for design assistance.

If you need your Section meeting times or days updated, the Marketing team periodically organises replacement stickers. These are advertised in Be Informed.

There are many things that your Group can do to keep your parents engaged in your program and inform other audiences of the types of activities your youth are enjoying.

It’s a great idea to put together a term newsletter:

• Include highlights of the upcoming term programs from each Unit Council.
• The Unit Council from each Section should provide wrap up of the last term.
• Send to all parents, as well as the local council, MPs and school principals.
• Put it online, on your Group’s Facebook page and on your website.

It’s worthwhile to assign a member of your Group team to manage Communications.

Maintaining a website for your Group can be cost effective and efficient, and the technology is usually quite user-friendly. You don’t need to be a web developer or online expert.

Websites are a great way to showcase your Group to the community and an excellent recruitment tool, easily found in Google searches. They can help in promoting events with all the necessary details for attendees.

It's important that you have a dedicated team for updates to your site. It’s also important that more than one person has access to the administration, and when registering domains ensure you use your gl.yourgroup@scoutsvictoria.com.au email address - so that renewal messages are never missed.

The Fact Sheet on Digital Communications has more information.

Facebook is a great way to communicate publicly about your Scout community or privately to your members. You might create a public Facebook Page that promotes to the public, and a private Facebook Group for messaging parents and families.

A few things to consider about the content you might post on Facebook:

• Ensure every post has an image – a photo or video file – to catch attention for your message.
• For captions only use first names; not surnames (especially for youth members).
• Don’t infringe copyright - only upload videos or images you are permitted to use.
• We promote Scouting as a youth organization, and avoid photos which show only adults.
• All visual and copy content must be consistent with Scouting’s Code of Conduct.
• Ensure your Facebook Group or Page has more than one admin in case of personnel changes.

We have more tips available in the Fact Sheet on Digital Communication

Social Media Calendar
We want to be able to assist all our Groups with their social media pages, so we have created this resource to help out with all upcoming Scouting and international days.

Priority days are indicated with a star (🌟) and Scouts Victoria will post on those days and will share assets or suggestions for you on the calendar. To access the information about each day you will need to click on the card to find the details and imagery when available.

The calendar will be continuously updated as more occasions arise. You can view the calendar here.

A reminder for you all. Don’t forget to use #ScoutsVictoria, #BeAScout and #AnythingAndEverything in your posts on Instagram, Facebook and Twitter, also encourage your followers to do the same. You can also tag us in posts and stories @ScoutsVictoria so we can see and share more of your content.

Stalls at school fetes, local markets and other community events can provide invaluable exposure for your Group. The Marketing Team can help you order display materials useful for promotion:

• Marquees
• Teardrop banners
• Pull up banners

We can also provide artwork and ordering of signage for the sides of your Group’s vehicles or trailers. 

You can also hire display materials such as tear drop banners and marquees for events from the State Q-Store, contact them via their website www.vicscoutsqstore.com.au

The State Marketing team can create custom advertising materials for

• Posters
• Flyers
• Auction boards
• Mail drops

Speak to your local real estate agent about a sponsorship that could include a permanent Auction Board for the front of your Hall grounds. 

Check out our Guide to Local Marketing for Groups and Districts for more ideas

It is important to foster a good relationship with your local Schools. Advertise in school newsletters, making it school specific. Keep Principals informed about their students when they achieve Peak Awards or take part on epic hikes.

It’s a great idea to be in contact with your local councillors and MPs. They love getting involved in something as positive as Scouting, and they’re a strong tool for funding. Keep them informed of Group activities, invite them to events like ARAPs and award ceremonies, and ensure they receive your newsletters.

Building Resources for Victoria's Future Leaders is a great resource to send to your local councillors and MPs. It introduces what Scouting is all about and how it benefits young people and the wider community. 

We have more info in our Fact Sheet on Local Marketing for Groups and Districts

We have created logos based on the branding guidelines for all Groups, Districts and Regions. While some Groups have already requested logos, others are unaware of them. 

In each Group, District and Regions folder, you will find a full colour, full colour reversed, black and white logo in both vertical and horizontal layout. We use our logo vertically as much as possible, although the horizontal option can be used sparingly.

You will find a PDF and PNG of each version in the folder. The PDF is higher quality, so can be used in print applications. While the PNG is best for digital uses such as email signatures and newsletters. Make sure to leave adequate space around the logo, and do not squeeze, stretch or distort it.

For more information about using the logo, view our branding guidelines here.

We also have a simplified embroidery version of the logo, if you would like this version, please email marketing@scoutsvictoria.com.au 

If there are any issues with your Group logo, or if your Group has been missed, please email marketing@scoutsvictoria.com.au and we will create a set for you. 

Click here to access the logos.