Adventure is Calling
“2020 was the year of hibernation, and the state of Victoria stood still! But now we’re ready for a year of excitement, friendship and adventure. Scouts are making big plans to return to the outdoors and make the most of the opportunities of the world around us. So, come join us as we unleash experiences of a lifetime. Can’t you hear adventure calling? Now is the time to be a Scout!”
2021- Adventure is Calling is Scouts Victoria’s marketing campaign to kick start the new year! From January 10, you’ll hear the above message in radio ads.
Online, we’ll have video ads playing on Youtube and Social media. The videos and radio scripts were concepts from our talented youth member on the Marketing Council, Venturer Steph Rosicka. Our team have used sophisticated media planning to ensure we’re getting the videos in front of as many as possible.
What can you do to help? Whenever you see them, Like and Share the videos on Social media!
If all of our Leaders shared one of the posts on social media we would reach over a million people. This is the real strength of our movement!
We’ve also made the videos available below. You can download and share them via your own Social accounts.
You'll also see social images that we'll be posting as part of the campaign- they're also available to download. They're especially perfect for Instagram.
Adventure is Calling! Let’s answer it, and be a Scout.
Videos
Adventure is calling - 30 seconds
Download our video here
Adventure is calling - 15 seconds
Download our video here
Social Media Tiles
We want all Groups to get behind our campaign and help us shout from the treetops how amazing Scouting is. Below are downloadable social tiles you can use on your social media. Click on the down arrow then click download. Once the image has opened full screen on your computer right click and save as.
Enquiries
With tens of thousands of Victorian families seeing our video ads on YouTube and Social, and our radio ads being heard every day, we’ll be receiving more enquiries for membership than ever. We’ll waste all that great work if we let a single one go though to the keeper!
To make it as easy as possible, use these email templates to respond to enquiries.
Simply replace the text marked with <> brackets with the appropriate information.