Marketing

Scouting needs to be highly visible across Victoria so people can see the positive impact that Scouting has in our local communities.

It is also a great way to welcome new members – both youth members and adult volunteer Leaders.  It also helps get supporters on-board.

The Scouts Victoria marketing team is here to help, so that every Group and District can be pro-active in sharing their own good news.

The marketing team are also responsible for managing this website, our social media pages (Facebook, Instagram, Twitter), the weekly newsletter 'Be Informed' (sent to all adult members and Rovers) and our bi-monthly publication, Australian Scout Magazine.

For any enquiries contact marketing@scoutsvictoria.com.au

Branding

In early 2019, a new National brand was launched by Scouts Australia. If you are looking for the new logo and other brand assets, please click the button below.

Remember to read the Brand Guidelines for details on how to use these items. More detail on branding is available in the 'Branding and Design Assets' fact sheet linked below.

Branding Kit

Fact Sheets

The following fact sheets will help your Group, District and Region share your story:

Topic Details
Promotional Materials
Download
This fact sheet covers what promotional material and display signage is currently available including types, quantities, pricing (if applicable) and processes for ordering and collecting/distributing items.
Branding and Design Assets
Download
This fact sheet outlines the branding and design assets available to members of Scouts Victoria including logos, style manuals and templates plus instructions for organising signage and requests for customised design work.
Local Marketing Ideas
Download
This fact sheet includes ideas to raise your local profile including connecting with schools and your community, developing relationships with business and media and keeping in touch with local government.
Online/Digital Guide
Download
This fact sheet outlines out recommendations on the best online options for Groups and other formations in terms of websites (including domain names), social media and online document sharing.
Style Guide - Writing
Download
This fact sheet covers our writing style, much of which is unique to Scouting. Following this guide helps us to ensure all written communication is always consistent and applies to both internal and external communications.
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Marketing Enquiries

Got a question for Marketing? Shoot us a message here!

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