“2020 was the year of hibernation, and the state of Victoria stood still! But now we’re ready for a year of excitement, friendship and adventure. Scouts are making big plans to return to the outdoors and make the most of the opportunities of the world around us.
So, come join us as we unleash experiences of a lifetime. Can’t you hear adventure calling? Now is the time to be a Scout!”
2021- Adventure is Calling is Scouts Victoria’s marketing campaign to kick start the new year! From today, you’ll hear the above message in radio ads on Nova and mentions of us during traffic reports.
Online, we’ll have video ads playing on YouTube and Social media.
The videos and radio scripts were concepts from our talented youth member on the Marketing Council, Venturer Scout Steph Rosicka. Our team have used sophisticated media planning to ensure we’re getting the videos in front of kids and parents, especially mums. We’ve used existing footage to put together stunning videos we know will attract a lot of membership enquiries.
What can you do to help? Whenever you see them, Like and Share the videos on Social media!
If all of our Leaders shared one of the posts on social media we would reach over a million people. This is the real strength of our movement!
We’ve also made the videos available on the Marketing pages of the Scouts Victoria website. You can download and share them via your own Social accounts. You'll also see static images that we'll be posting as part of the campaign- they're also available on the site. They're especially perfect for Instagram.
Don’t forget, we have resources available on the website here! To help GLs planning communications for the restart of Scouting you’ll find email templates here. These will help you respond to all the new enquiries!
Adventure is Calling! Let’s answer it, and be a Scout.
Jason O’Donnell Assistant Chief Commissioner Marketing and Communications
If you've got a question for Scouts Victoria, shoot us a message here.
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